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OUR Process

Video Production

There are a lot of pieces involved in developing a compelling video. At Primus Visuals, we strive to be as thorough as possible throughout all stages of production, ensuring that the project meets your vision, budget, and expectations.

Step 1

Consulting Meeting

We begin by scheduling an initial meeting for us to better understand your business, your goals, and to organize the initial details of the project. We value having a personal connection with our partners, and working together face-to-face to promote exceptional communication.

Step 2

Creative Strategy Session

Next, we ask you a series of questions that will give us the necessary information to make this video project the best it can be. Together we brainstorm ideas and develop a strategy to not only achieve your goals, but to make the video as creative and unique as possible. We then use this information to drive our pre-production process. If necessary, we also conduct research on your business’s industry & any potential competitors that you wish to differentiate yourself from.”

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Step 3


Laying the right groundwork is essential for developing an outstanding commercial. Using the information you provided, we decide on the video concept/direction, the look/style, we help write the script, storyboard, shot list, and all other details necessary to bring your vision to life - with your specific business goals in mind. We then map out the necessary equipment, shooting days, editing days, and create a schedule that works for everyone.

Step 4


Now that we have our plan together, it is our job to be there - ready and fully equipped with our high-definition cameras, lighting, and sound equipment we use to capture your story. This is where our professional crew of director, producer, cinematographers, sound engineers, lighting techs, and more come together to capture your creative vision. We make sure the day goes smoothly by having an agenda and communicating everything well in advance.

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Step 5


This is where our talented editorial post-production team crafts your story. We provide color-correction/grading, record any voice overs, enhance the audio, add music, create graphics, and make sure your story looks exactly like we envisioned. It's at this stage that you’ll see the first cut.

Step 6

Export & Share

With the final cut(s) complete and your approval signed-off, we create high quality files of your story that can be used for a variety of formats.

Complimentary Revisions

Once you've seen the first cut, you will have a chance to share your thoughts with us. There are 2 rounds of complementary revisions for each video included in this package, within reasonable expectations and within the scope of the original video concept.

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Let's Screen Your Vision

In 3 simple steps, we can start production on your project.


Get in Touch. Connect with us through our contact form, or simply give us a call.


Describe Your Vision. Let us know what your project is, and what you would like to accomplish as a result. If you are unsure of what exactly to create, we will create a plan together!


Schedule Your Project. After reviewing your project requirements, we will schedule a time to shoot it!

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