H and R Outdoor Industries is a family-owned company that provides “camping, hunting, and fishing products made by the people who use them”. H and R contacted us requesting promotional videos to help expand their business and increase sales. We began this interaction by ensuring that this partnership would be a good fit for the both of us. After we had our initial consultation, we gained clarity of their vision for the project, and then decided to move forward. With our partner’s specific business goals in mind, our pre-production team crafted an outline, storyboard, and shot list for the upcoming project.
First making sure that all talent, models, and crew were communicated with, we scheduled the shoot to take place in Northern Arizona - utilizing the environment to create a scene that aligned with their brand. In a single day, we captured enough footage for 2 different outdoor product commercials, along with an overall brand video. This was used for gaining rapport with their target customers by utilizing compelling imagery along with the CEO’s interview to communicate the company's story and values.
We exported these videos in a variety of formats that allowed for both online digital marketing use, and for larger marketing tactics. We also created a short, highly engaging promotional video as per our partner’s request, to be played on-screen in four different Harkins Movie Theatres for a full year.
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Describe Your Vision. Let us know what your project is, and what you would like to accomplish as a result. If you are unsure of what exactly to create, we will create a plan together!
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